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Area Sales Manager (Sales & Marketing-Projects) – Lucknow

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KEY AREAS
DETAILS FOR RECRUITMENT, PERFORMANCE MANAGEMENT AND DEVELOPMENT RELATED ACTIVITIES
Job Title
ASM Sales & Marketing- Regional Based
Functional Job Title
Sales Management Functions, Analysis, Planning, Strategy and Key account Management
Department & Location
Sales & Residential Manager at their respective location
Reports to
DGM/GM – Sales Head
Scope
Generating Regional Sales plans, Collection and quotas in alignment with Business objectives into Project sales.
Job Summary (Why does this Job Exist?)
To generate leads, conversion of business and maximize profit for the company, Project sales core
Minimum Qualification
Any Graduate with MBA in Marketing is preferable
Experience
8+ years of total experience, including a minimum of 5–10 years in the building products industry, with a preference for expertise in the fenestration sector.
Minimum Competencies (Knowledge and Skills)
  • Good Communication & Analytical skills
  • Market and Product knowledge
  • Prospecting & proven experience in sales
  • Upskilling
  • Plan and execute
  • Accountable, Ownership, Lead conversation, Negotiation skills & Time management
Behavioral Competencies
  • Analysis skills
  • Delegation skills
  • Strategic Planning Abilities
  • Ability to Remain Calm Under Pressure.
  • Result Oriented
  • Team Player
  • Positive attitude
Preferred Competencies
Leadership, Responsibility & Result oriented
Primary Roles
  • Is responsible for the sale of a business of products or services in a specified region or geographical area
  • Ensures profitable growth in sales, revenue through planning, execution and management of a supportive team
  • Assisting fabricators in their sale techniques by meeting Architects, Builders, developers & Interior designer, Architects
  • Implementing plans to develop new key accounts like Builder, Architects, Contractors, Interior designer & Govt dept
Primary Responsibilities / Accountabilities (What to do in this job?)
  • Develop new sales techniques for business growth and profitability & understand customer needs and suggest changes in product to meet customer requirements.
  • Should map potential customers and generate lead & competition data with analysis
  • Responsible for brand promotion and lead conversions
  • Appointing and managing prospective fabricators in his region
  • Handling projects and specification to execution
  • Develop and implement strategic marketing plans, sales plans and forecasts to achieve corporate objectives
  • Ensures effective control of marketing results and maintenance of designated budgets.
  • Meeting Builders, Contractors, Architects, Interiors for their up-coming projects to understand project specifications
  • Getting approval of product in their project in residential, Government and Commercial project
  • Negotiation and finalization of big project orders & co-ordination with fabricator and factory for smooth execution
  • Overall responsible of revenue and collection target as per plan set by management
  • Evaluate and understanding of computation specification and counter offer accordingly
  • Maintain strong relationship with existing key accounts and conversion for effective business result
  • Strengthening marketing management in cost effective manner
  • Acquisition of competitor fabricators who is potential for min 20k sft per month
  • Product Quality feedback to fabricator and factory if any defects noticed during execution
  • Co-ordination with fabricator for orders and dispatches
  • Ensure quality of product from fabrication & installation of product
  • Site meetings in co-ordination with fabricator, developer, PMC, Installation to understand planning, production, and installation.
  • Reviews and Analysis sales performances against target, quotes and plans to determine effectiveness.
Other Duties and Responsibilities
  • MIS -Report
  • SOP
  • Code of Conduct